| ITEM | Media Plan for Danishknowhow. |
| 1 | Newspaper ads |
| 2 Harvest newspaper | |
| 1 Bukedde newspaper | |
| 1 Orumuri newspaper | |
| Business pullout | |
| 2 | TV ads |
| Bukedde TV | |
| Intros& Outros | |
| 2 Spots a day | |
| Presenter mentions | |
| 2 spots during the Farming Documentaries “ kewerimidde | |
| TV WEST | |
| 4 advert Spots on “ Ebyobutungi”(livestock)program | |
| Presenter mentions | |
| Intros & Outros | |
| 3 | RADIO |
| 5 spots a day | |
| Presenter Mentions | |
| Duration March- 14 April 2012 | |
| Estimated budget costs : 5,000,000 UGX | |
Thursday 22 March 2012
Media plan for marketing and campaign
Prototype of website
We decided to go away from the danish know how website for some reasons. And these were part of the problems identified of which we have come up with a solution in our final product.
Background
Danishknowhow® has come to an understanding with Titus Kasujja who is also their regional representative in the East and central Africa region to open up a sister company in Uganda to represent their interests in the region with head offices in Kampala, Uganda. In their memorandum Titus was asked to form a new company called “Danish Agro Connect”. Since there is too much information from the parent company’s website missing that is of importance to both the regional farmers and government and private institutions. Titus is going to build a website for Danish Agro Connect which will incorporate all the new areas demands for this segment.
Danish Agro Connect desires a newly designed web site that is expandable and readily editable by its members. The design and development of the new web site will help to foster business development efforts, facilitate and improve communication with customers and prospective employees, and establish Danish Agro Connect as the authoritative organization in offering training and consultation for commercial farmers with the help of the parent company danishknowhow. This will give Danish Agro Connect superiority in quality and expertise to that of its competitors in East and Central Africa.
This project is about with the gathering all the necessary information that is required for the construction and managing of a website project that suits the needs and demands of an agricultural advisory website for Danish Agro connect company to suit the local East African market. Currently on building the website I am not in contact with any company since I believe that I have the necessary skills to undertake the project up to completion. No special technical facilities are being demanded for the treatment of the subject as per the current requirements and scope. The kind of supervision that will be needed on this project will be the observation and inspection of the whole project work in order to ensure conformity with the requirements of the task and proper direction of the work.
Some of the reasons as to why our web should look like this are listed below;
Background
Danishknowhow® has come to an understanding with Titus Kasujja who is also their regional representative in the East and central Africa region to open up a sister company in Uganda to represent their interests in the region with head offices in Kampala, Uganda. In their memorandum Titus was asked to form a new company called “Danish Agro Connect”. Since there is too much information from the parent company’s website missing that is of importance to both the regional farmers and government and private institutions. Titus is going to build a website for Danish Agro Connect which will incorporate all the new areas demands for this segment.
Danish Agro Connect desires a newly designed web site that is expandable and readily editable by its members. The design and development of the new web site will help to foster business development efforts, facilitate and improve communication with customers and prospective employees, and establish Danish Agro Connect as the authoritative organization in offering training and consultation for commercial farmers with the help of the parent company danishknowhow. This will give Danish Agro Connect superiority in quality and expertise to that of its competitors in East and Central Africa.
This project is about with the gathering all the necessary information that is required for the construction and managing of a website project that suits the needs and demands of an agricultural advisory website for Danish Agro connect company to suit the local East African market. Currently on building the website I am not in contact with any company since I believe that I have the necessary skills to undertake the project up to completion. No special technical facilities are being demanded for the treatment of the subject as per the current requirements and scope. The kind of supervision that will be needed on this project will be the observation and inspection of the whole project work in order to ensure conformity with the requirements of the task and proper direction of the work.
Some of the reasons as to why our web should look like this are listed below;
- A web that can address the interest of the area we are going in
- We need our web to act like our knowledge and selling platform
- Front page easily to navigate
- Important to share knowledge that's why we have newsletter
- Quick links and easy navigation
- Need of a platform to have constant communication with our clients
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